sales targets?
Well…
If you ask the Sales people, they will tell you:
“ Marketing is sending us the wrong leads! ”
If you ask marketers, they will say:
“Sales can’t close the amazing leads we send them!” .
This is the eternal problem of Marketing and Sales alignment …
sales marketing alignment with linkedin abm
Account-Based-Marketing (ABM) on Linkedin is a phone number list sales-oriented marketing approach . Marketing teams that do ABM focus on the quality of leads, not the quantity. They work hand in hand with sales teams to convert studied lists of prospects into customers.
Linkedin ABM turns the classic inbound marketing channel on its head .
LinkedIn account based marketing funnel
In the classic approach to marketing the marketing team is told:
“Go find leads !”
A classic inbound strategy is therefore adopted bfb directory in which Marketing Qualified Leads (MQL) are generated for Sales.
Generate traffic (content/ads/events)
Capture contact details or get demo books (with forms)
Pass the MQL to the Sales for a qualification call
The Sales decides if the MQL is a what is an offer and how to write it Sales Qualified Lead (SQL)
If lead is SQL, the Sales can close him.
It usually happens that Sales receives tons of unqualified leads from marketing .