Agency (AMDL) has established itself as the careful architect of a determined national strategy, dedicated to profoundly transforming the Kingdom’s logistics landscape. Responsible for planning, structuring and promoting this dynamic, it has set itself the noble goal of reducing logistics costs, once weighing 20% of GDP, to a more sustainable threshold of 15%. A strong awareness of the importance of logistics led to the creation of a public-private partnership, signed in 2010 before HM King Mohammed VI, between the AMDL, the CGEM and the
Transport and Logistics Federation, to develop a strategy based on five axes, namely skills development (training of 61,600 people in 19 specialties);
logistics zones (70 zones in 18 cities covering 3,300 ha); emerging and efficient logistics players; optimizing supply chains to improve the overall performance of the sector and establishing an appropriate governance and regulatory framework.
The AMDL and the CGEM created the Moroccan Observatory of Logistics Competitiveness to monitor the sector’s performance , which provided statistical data to assess the progress of the national logistics competitiveness strategy. The indicators c level executive list demonstrated that some objectives had been achieved, particularly with regard to governance, standardization, training, digitalization and the creation of logistics zones. Unfortunately, others were not achieved due to budgetary constraints, difficulties in obtaining significant land and the existence of the informal economy in the land transport sector.
FNH: How do logistics zones concretely contribute to the economic competitiveness of Moroccan companies and to the reduction of logistics costs, which are often considered too high?
E. Ch: It is important to first understand what a logistics zone is in order to understand its contribution to the competitiveness of the Moroccan business economy. A logistics zone’s mission is to bring together logistics players, carriers, freight forwarders, logistics service providers, distributors, etc., in order to optimize the flow of goods, offer alice and mathematical logic shared infrastructure and services, attract investment, strengthen the competitiveness of companies, and improve the overall performance of supply chains. Logistics zones are linked to manufacturing companies to facilitate the transport of raw materials and finished products via transport and international trade infrastructure (ports, airports, industrial zones, free zones, etc.), and their storage in stores and warehouses.
Logistics zones are also directly linked to end consumers to meet new distribution and consumption patterns.
This is Uberization, characterized by a challenge to traditional economic models using digital platforms to connect producers, transporters, and consumers at very attractive price/quality ratios. Logistics zones contribute directly to the economic competitiveness of companies by reducing delivery times, lowering costs, improving the quality of services, adapting to changing demand and market fluctuations, improving warehousing and handling efficiency, and modernizing infrastructure.
They promote an efficient, modern, and flexible logistics ecosystem that helps improve the overall performance of supply chains and strengthen australia cell numbers the competitiveness of a territory. Some logistics zones in Morocco are efficient and contribute directly to the competitiveness of companies. The country has a privileged geographical position in the Strait of Gibraltar, between Africa and Europe, at the crossroads of maritime routes.
