Digital Marketing is an increasingly dynamic field of activity, involving different channels and various consumer interaction forms.
In a constantly changing scenario, new trends, social networks, and demands arise daily. This changes the various departments of a company once they must work aligned and organized.
It is like an orchestra. Even though each hong kong phone number data musician plays an instrument with a different sound, the outcome must be harmonious.
The conductor, gesturing in front of the musicians, organizes the team and produces a result that delights the audience. The idea behind marketing orchestration is something like that.
This term, relatively new in the commercial world, refers to a set of tactics that are already being used by several companies to generate better results. Interested? Keep reading to find out:
- What is marketing orchestration?
- What are the benefits of using this strategy?
- How does marketing orchestration does your entire caption fit into a single block of text? or do you use line breaks for longer text? work in practice?
What is marketing orchestration?
Marketing orchestration is a practice usually implemented in account-based marketing strategies since the idea is to focus on an already known prospect.
With access to information about their preferences, needs, and behavior patterns, it is easier to reach the consumer with the right message and take them further in the sales funnel.
However, this practice is not limited to philippines numbers launching personalized campaigns. More than that, it involves a series of cross-channel interactions.
When perceived in a general context, this provides the consumer with a unique and personalized experience, paving the way to conversion.
Such a series of interactions must be planned, taking into account the buyer persona’s characteristics and the company’s objectives.
After all, you can orchestrate actions to convert new customers, but you can also employ them to perform contract renewals and upsells.
Another relevant point in marketing orchestration is how you collect and utilize user data.
They are critical to accurately define your target and provide the information you need to produce a responsive, agile, efficient, and enjoyable user experience.
When placed in the context of data-oriented marketing, orchestration can also refer to the database organization. All data need to be centralized on one platform and well-segmented to be used efficiently.
Besides, they must be available to all departments that may need them.
In this scenario, it is important to have a team capable of understanding and analyzing the information. You must also provide the necessary tools to optimize the data visualization process.
What are the benefits of using this strategy?
The main benefit of using this strategy is enhancing the organization of your actions.
After all, marketing orchestration embraces activities previously defined, which interact with each other and contribute to a positive result. Thus, it is easier to develop and track different campaigns.
The use of multiple channels also allows you to collect user data with greater ease and abundance.
Imagine, for example, that you are conducting an email marketing campaign. In one of the messages, a link directs the person to your Instagram page. If the content is quality, you can earn another engaged follower.
Content production, of course, must also be orchestrated. It is essential to use efficient tools to produce, schedule, and publish materials in your different channels.
The objective is to maintain the posting frequency and preserve the relevance of your blog and social networks.
Thus, you can plan the perfect timing to launch your actions and delight the buyer persona.
All this synchrony among the departments responsible for collecting data, producing content for the different networks, making sales contacts, and taking care of consumer satisfaction culminates in customer loyalty.
That allows you to create loyal brand promoters. What does it mean? A powerful organic reach and a huge increase in brand awareness.
How does marketing orchestration work in practice?
You are already aware of marketing orchestration benefits and know that the term refers to a series of interactions that contribute to the same end.
However, how does that happen in practice? Well, a strategy with this approach works in a system of “plays”, each one representing a series of actions aimed at achieving a business goal.