Mail providers implement folders to make it convenient for users to view incoming mail. For example, in Gmail, by default, letters end up in “Unsorted”, “Promotions”, “Social Networks”, “Notifications” and “Forums” . And in Yandex Mail, letters are distributed between the “Newsletters” and “Inbox” folders.
There is an opinion among marketers that ending up in a certain folder can significantly affect the effectiveness of a mailing. In this article, we will analyze whether this is true, why letters end up in a particular folder, and how this can be influenced.
Why did providers introduce sorting by folders?
The goal of email providers is the convenience of mail users. That is why they introduced tabs and folders.
On average, a person receives 121 letters a day. Providers protect users from information overload. Personal letters are a priority, and they are phone number list the ones that end up on the main tab of the mail service. Providers conveniently sort other messages:
- group correspondence with the same addressee or the same topic into a chain;
- combine letters from one order from an online store;
- automatically separate emails into tabs (or folders).
How Different Providers Sort Mail
Each provider has its own logic for sorting mail. Distribution of letters into folders is related to the logic of deliverability – the domain how iot can boost renewable energy settings, sender, letter content, and frequency of mailings are also important. A letter that ended up in “Promotions” in Gmail may end up in “Spam” in Mail.ru. And regarding distribution into folders – both the folders and the logic of getting into them are different for each service.
Sorting in Gmail
What folders are there? By default, Gmail puts emails into 5 folders: Unsorted, Promotions, Social, Notifications, and Forums. Two more folders are available via search: Bookings and Purchases.
The Ultimate Guide to Gmail Newsletters
What letters go into each folder:
“Unsorted” (primary). Correspondence with australia cell numbers known contacts and letters that do not fall into other categories. Messages that the subscriber replies to or marks as important go here.
“Social Networks” (social). Notifications from social networks.
“Promotions” – Advertising messages, notifications of special offers and sales.
“Alerts” (updates). Automatic notifications, confirmations, invoices, receipts, etc.
“Forums” – Messages from forums and online groups.
