Entrepreneurship (whether in a virtual or physical store) is a fascinating activity, but it requires study. It is not enough to get capital, go out, and buy merchandise, or hire employees. Planning is necessary.
The internet helps that learning process a lot, but the information is not always organized practically, is it? Because of that, today’s post will rescue the dictionary organization and show you an ecommerce glossary of terms!
The main terms you need to know, organized germany phone number data in alphabetical order to facilitate your consultation. Let’s go?
Ecommerce Glossary of Terms
A
AdWords
It is an advertisement, carriednew Ecommerce out on internet search services, such as Google AdWords, for example. Those services offer ads according to the internet user’s behavior.
If they search for the term “apartment”, Google a different book and i’ll tell you why may present the website of a real estate company that has contracted this type of advertising.
AdView
Ad preview. Reveals how many new Ecommerce times the ad philippines numbers was viewed. It is important to evaluate the efficiency of marketing and advertising strategies.
Application or App
Program developed to run on mobile devices, such as cell phones or tablets.
Many stores create their own apps to be able to get closer to the customer. This strategy should be well studied because it is not recommended for all ecommerce segments.
Audience
Target audience with whom the entrepreneur wants to talk. It is important to know your audience to adapt your ecommerce to it.
Average Navigation Time
Numerical average time spent by users browsing your site.
B
B2B (Business-to-Business)
We can define it as business ecommerce; that is, a company that sells to other companies.
B2C (Business-to-Consumer)
The commercial transaction new Ecommerce between an ecommerce company and the final consumer of the product — or service.
Banner
The most common type of advertising on the internet. Usually displayed at the top or side of web pages.
Its content is independent of the rest of the site, and the internet user can identify it as an advertising action.
Black Friday
The Friday after American Thanksgiving. On that date, stores usually offer big discounts.
Behavioral Target
A study that analyzes consumer behavior on the web page. All interactions, clicks, searches, and purchases are analyzed. This study usually guides online planning actions.
Blog
An informative web page, however, with lighter and more personal language. Blogs emerged as virtual diaries, but today they are used by companies to communicate more directly with the target audience.
A clothing ecommerce can have a fashion blog, for example.
Bounce Rate
Shows how many internet users visited the site but did not continue browsing. Also known as the bounce rate.
Every time an internet user demonstrates that behavior on the website, a rejection is counted.
Boxing Day
The sale off of products that were not sold at Christmas. Some stores start m